Career Journey in Engineering

For BPMs, CRM providers, and platform companies, the pressure to deliver digital marketing services to small business customers is rapidly increasing. SMBs are looking for more than just tools - they want real marketing results. They're asking for help with SEO, social media, email marketing, paid advertising, and reputation management. They want more visibility, more leads, and ultimately more sales. The demand is clear, but meeting it isn't that easy. Your clients often don't have the time, money, or in-house expertise to manage marketing themselves, so they look to you for solutions. Meanwhile, competitors are stepping up with their own marketing offerings, putting your customer relationships (and your long-term growth) at risk. You know that adding marketing services could unlock significant revenue opportunities and make your platform more sustainable, but there's one big question: How do you actually do it? You have four main options, each with its own set o f trade-off s: → Build it yourself → Buy an existing solution → Integrate with third-party tools → Or partner with AgencyEngine Choosing the right path isn't easy — and the wrong decision could cost you years of effort, millions of dollars, or your competitive edge. That's why we've written this guide. In the following sections, we'll break down each of these options in detail, looking at the pros, cons and key considerations to help you decide what's best for your business.