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How BPMs Can Choose the Right Path to Offer Digital Marketing
By Rachel S April 24, 2025
For BPMs, CRM providers, and platform companies, the pressure to deliver digital marketing services to small business customers is rapidly increasing. SMBs are looking for more than just tools - they want real marketing results. They're asking for help with SEO, social media, email marketing, paid advertising, and reputation management. They want more visibility, more leads, and ultimately more sales. The demand is clear, but meeting it isn't that easy. Your clients often don't have the time, money, or in-house expertise to manage marketing themselves, so they look to you for solutions. Meanwhile, competitors are stepping up with their own marketing offerings, putting your customer relationships (and your long-term growth) at risk. You know that adding marketing services could unlock significant revenue opportunities and make your platform more sustainable, but there's one big question: How do you actually do it? You have four main options, each with its own set o f trade-off s: → Build it yourself → Buy an existing solution → Integrate with third-party tools → Or partner with AgencyEngine Choosing the right path isn't easy — and the wrong decision could cost you years of effort, millions of dollars, or your competitive edge. That's why we've written this guide. In the following sections, we'll break down each of these options in detail, looking at the pros, cons and key considerations to help you decide what's best for your business.
A man is using a laptop computer in a workshop.
By Rachel S March 26, 2025
Discover how AI-powered marketing solutions help SMBs improve their marketing efficiency and increase their competitive advantage and ROI — allowing your platform to generate additional revenue streams and stand out in the crowded market.
A man and a woman are looking at a laptop in a restaurant.
By Rachel S February 24, 2025
Discover how AI marketing automation is transforming small business website creation, from rapid deployment to personalized content, and how enterprises can leverage white-label solutions to expand their offerings.
By Rachel S January 10, 2025
Discover how AI-powered marketing automation, local SEO, and integrated marketing empower CRM providers to better serve SMBs and offer a competitive edge to your CRM.